{"id":3304,"date":"2026-04-16T19:21:10","date_gmt":"2026-04-16T16:21:10","guid":{"rendered":"https:\/\/thessalonikibookfair.gr\/ta-megalytera-onomata-apo-to-choro-tou-vivliou-synantontai-sti-thessaloniki\/"},"modified":"2026-04-17T18:41:59","modified_gmt":"2026-04-17T15:41:59","slug":"ta-megalytera-onomata-apo-to-choro-tou-vivliou-synantontai-sti-thessaloniki","status":"publish","type":"post","link":"https:\/\/thessalonikibookfair.gr\/en\/ta-megalytera-onomata-apo-to-choro-tou-vivliou-synantontai-sti-thessaloniki\/","title":{"rendered":"The biggest names from the book world meet in Thessaloniki!"},"content":{"rendered":"\n

The International Professional Programme<\/strong><\/strong><\/h2>\n\n\n\n

This is the fourth year of the international professional programme held within the framework of the Thessaloniki International Book Fair, where publishers, authors, literary agents, translators, and publishing professionals from all over the world gather at TBF to exchange ideas, create partnerships, and explore new opportunities in the global publishing landscape. This year\u2019s expanded professional programme takes place at the DIALOGOS Rights Center (Pavilion 15, HELEXPO Exhibition Center).  
 
This year, the 40 participants from around the world will contribute their ideas and knowledge in the fields of rights sales and acquisitions, Artificial Intelligence, the development of reading habits, and translation funding models. The \u201cSpanish Phenomenon\u2019\u2019 will be explored as a best practice, as well as the parallel lives of books and media, especially in the era of social media. <\/p>\n\n\n\n

International Book Markets<\/strong> 
 
The programme starts with the presentation of the <\/strong>Greek publishing industry and the policies of HFBC: GreekLit, BIBLIONET, the 1st International Children and Young Adults Book Fair in Patras, and international exhibitions<\/em><\/strong>,<\/em> by Nikos Bakounakis<\/strong>, HFBC President, and Panagiotis Kapos<\/strong>, PhD in Communication, Media, and Culture, HFBC Vice-President.  
 
The Guest of Honour, Bulgaria<\/strong>, provides an overview of its publishing market with Gergana<\/strong> Pancheva<\/strong>, Literary Agent and Director of Sofia Literary Agency, and Svetlozar<\/strong> Zhelev<\/strong>, Director of the National Book Center of Bulgaria. Discussing children\u2019s book trends and international cooperation opportunities are: Zornitsa Hristova<\/strong>, Editor-in-Chief of Tochitza Publishers, and Dessislava Grozdanova<\/strong>, Editor-in-Chief of Fox Books Publishing. Moderation: Dessislava Zheleva<\/strong>, Editor at Colibri Publishing. \u03a4he main challenges faced by translators of Bulgarian literature into Greek, contemporary trends, and connection through translation, will be discussed by Blagorodna Filevska<\/strong>, translator, Spyros N. Pappas<\/strong>, translator, and Zdravka Mihaylova<\/strong>, translator, moderated by Gergana Pancheva<\/strong>. <\/p>\n\n\n\n

The Role of Literary Agents<\/strong> 
 
How do books cross the boundaries of their original language and reach readers worldwide? Literary agents from very important publishing houses, participating in this year\u2019s TBF fellowship programme, will discuss their role in spreading stories across borders. From translation and rights to emerging international trends, they discuss the way books travel between languages, cultures, and markets in today\u2019s interconnected publishing landscape.  
 
Speakers: Deniz Topaktas<\/strong>, Isbank Cultural Publications, Turkey; Joanna Maciuk<\/strong>, Wydawnictwo Mi\u0119ta, Poland; Tasja Dorkofikis<\/strong>, Linden Editions, UK; Adrian Kasnitz<\/strong>, Parasitenpresse, Germany. Moderation: Marie Desmeures<\/strong>, Noir sur Blanc \/ Notabilia, France.  
 
The fellows also discuss their role in rights sales and acquisitions and the impact of book fairs and digital platforms on title dissemination. Speakers: Flora Esterly<\/strong>, Farrar Straus & Giroux, USA; Evita Pilla<\/strong>, Penguin Random House, UK; Cristina Garcia Hidalgo<\/strong>, Grupo Planeta, Spain; Ad<\/strong>\u00e8<\/strong>le Rolland-Le Dem<\/strong>, Editions Gallimard, France. Moderated by Niki Davarinou<\/strong>, Literary Agent, Read & Right Agency. Industry professionals internationally will also examine the way they negotiate and manage the rights of children’s books, from illustration contracts and intellectual property issues to licensing and translation agreements. Speakers: Kim Laura Franzke<\/strong>, Ueberreuter Verlag GmbH, Germany; Mireia Trius<\/strong>, Zahor\u00ed Books, Spain; Pedro Reisinho<\/strong>, Zero a Oito, Portugal; Davide <\/strong>Ioppi<\/strong>, Terre di mezzo Editore, Italy. Moderated by Claire Rivkin<\/strong>, Random House Children’s Books, USA. <\/p>\n\n\n\n

What does the term \u201cSpanish P<\/strong>henomenon<\/strong>\u2019\u2019 mean? <\/strong> 
 
The Spanish publishing industry has shown great growth and international influence in recent years. Driven by a dynamic publishing sector, the global reach of the Spanish language, and close ties with Latin American markets, Spanish publishers have significantly expanded their presence in the field of international rights trading and translations. Today, Spain is one of the most active players in the global book market, promoting authors writing in Spanish worldwide and strengthening cultural dialogue through books.  
 
Speakers: Jos<\/strong>\u00e9 <\/strong>Manuel Anta<\/strong>, Managing Director of the Spanish Federation of Book Publishers in Spain, and Faidon Kydoniatis<\/strong>, Publisher, Vice-President of the Federation of European Publishers.  <\/p>\n\n\n\n

Furthermore, Jes<\/strong>\u00fa<\/strong>s Gonz<\/strong>\u00e1<\/strong>lez Gonz<\/strong>\u00e1lez<\/strong>, Deputy Director General for the Promotion of Books, Reading, and Spanish Literature, will talk about the way funding programmes, public bodies, and publishing houses cooperate to support the translation of Spanish literature into other languages. <\/p>\n\n\n\n

Books & Media<\/strong> <\/p>\n\n\n\n

This new thematic section within the professional programme starts with a discussion on the second life of books: books with a historical or collective nature and all printed forms of information (newspapers, magazines, printed documents) can now acquire a new life through the use of technology. They can become more easily accessible to researchers and their content can be transformed into new publications and other cultural applications: podcasts, vidcasts, educational material, small-scale exhibitions, and digital archives. Andreas Tsiliras<\/strong>, Cultural Manager and Publisher, Vassilis Gatos<\/strong>, Director of Research at the Institute of Informatics & Telecommunications, NCSR \u201cDemokritos\u201d, and Katerina Christopoulou<\/strong>, co-founder of Al4doc, will present relevant examples and discuss the needs of publishers, libraries, collections, and cultural organizations.  
 
Also, the rise of BookTok<\/strong>, which has significantly affected reading trends and book sales, rekindling interest in both new releases and older titles, will be discussed. To what extent has it evolved into a powerful community of readers with which publishers can interact and rely on? Speakers: Elena Pataki,<\/strong> Publisher, Patakis Publishers; Eleni Papageorgiou<\/strong>, Publisher, Metaixmio Publications; Athina Daskalea,<\/strong> Marketing & Communication Director, Psychogios Publications; and Giannis Pliotas<\/strong>, Marketing Director, Dioptra Publications.  <\/p>\n\n\n\n

The relationship between sports, cinema, and music with literature and the publishing sector, and the shaping of narratives, audiences, and cultural trends, is the subject of another discussion with speakers: Giorgos Mouroutis<\/strong>, publisher, A\u0398ens Bookstores, journalist; Sotiris Triantafyllou<\/strong>, President of the Panhellenic Federation of Journalists\u2019 Unions; Apostolia Papaioannou<\/strong>, Director of the Mediterranean Film Institute \u2013 Producer; and Dimitris Vassilakis<\/strong>, Saxophonist, composer, poet, and academic researcher. <\/p>\n\n\n\n

Small Languages \u2013 Great Literatures<\/strong> 
 
How can literature written in smaller or less widespread languages reach an international reading audience? Professionals from the translation field will discuss the importance of supporting translation and talk about funding programmes, international collaborations, and best practices for promoting diverse voices in the global book market. Speakers: Simeon Aleksandar,<\/strong> Creative Europe Desk Bulgaria; Kostas Trakosas<\/strong>, Creative Europe Desk Greece; Hipsime Madoyan<\/strong>, head of publications (Antares, Armenia); Veronika Chaloupkova<\/strong>, editor, literary agent (Argo Publishers, Czech Republic); and Tere Irastortza Garmendia,<\/strong> poet, translator (Basque Country).  
 
The Creative Europe funding programme <\/strong>strengthens publishers, organizations, and authors from European countries every year to translate and publish their books in other languages, to proceed with international promotion and projection collaborations, to organize festivals, actions, and fellowships, and to participate in book fairs and festivals. The Swedish author Erica Hindborg<\/strong> from the project Trans-European Journeys<\/strong> (2025-2027), the Slovenian authors Jana Bauer <\/strong>and Andreja Peklar<\/strong> from the project Connected with Books<\/strong> (2024-2026), the Greek publisher Nestoras Poulakos<\/strong> (Vakxikon Publications), and the representative of Creative Europe Desk Greece, Kostas Trakosas<\/strong>, will talk about their experience and the prospects emerging from the participation of book people in such collaborations.  <\/p>\n\n\n\n

Anne Bergman-Tahon<\/strong>, Director of the Federation of European Publishers<\/strong>, who is coming to Thessaloniki also as a guest of the HF\u0392C, coordinates an event for the European Union Prize for Literature (EUPL)<\/strong> with three of its authors: Makis Malafekas<\/strong> [shortlisted 2025, Greece, for his book Deepfake], Lusine Kharatyan<\/strong> [shortlisted 2023, Armenia, for her book A Syrian Affair], and Anja Mugerli<\/strong> [Slovenia], who won the 2021 prize for her book Bee Family<\/em>. <\/p>\n\n\n\n

Book Generators \u2013 The Future of Publishing<\/strong> <\/p>\n\n\n\n

With a view to the future, this thematic section touches on issues of artificial intelligence, legislation, rights, translation, and freedom of expression.  <\/p>\n\n\n\n

Senja Pozar,<\/strong> Editorial Director of the Journal for Artificial Intelligence and Sustainable Development (JAISD) and Financial Officer at IRCAI under the auspices of UNESCO at the Jo\u017eef Stefan Institute in Ljubljana; Emilia Diamantopoulou<\/strong>, Founder of Rhyme&Reason Language Services; and Panagiotis Kapos<\/strong>, PhD in Communication, Media, and Culture, HFBC Vice-President, examine the way AI-based research and development affects the future of publishing. The speakers will discuss the opportunities these tools offer for accelerating content creation, supporting authors, developing reading habits in the new generation, and discovering new publishing models, while simultaneously examining issues concerning authorship, intellectual property, transparency, and publishing responsibility.  <\/p>\n\n\n\n

How can intellectual property be protected and accountability ensured without restricting free expression or publishing independence? Christina Banou<\/strong>, Professor (\u201cBook Policy and Publishing\u2019\u2019), Department of Archives, Library Science and Museology at the Ionian University; Jessica S<\/strong>\u00e4<\/strong>nger,<\/strong> Director of European and International Affairs at the German Publishers and Booksellers Association; and Jos<\/strong>\u00e9 <\/strong>Borghino<\/strong>, Secretary General of the International Publishers Association, examine the way emerging regulatory frameworks\u2014such as the EU AI Act and related digital legislation\u2014shape the use of artificial intelligence in the publishing industry. The discussion will highlight the main challenges publishers face when integrating AI, as well as the way the industry can responsibly use these tools while ensuring both intellectual property and the fundamental principles of freedom of expression.  <\/p>\n\n\n\n

Artificial Intelligence and translation rights from and to smaller languages: Will AI reshape the model and terms of rights sales from and to smaller languages? How are rights contracts changing for file usage and translation? Is there an attempt to bypass the local publisher? How can publishers in smaller languages strengthen and renew their decisive role in the market of translated books? Speakers: Katerina Fragou<\/strong>, Literary Agent, founder of Iris Literary Agency; Gergana Pancheva<\/strong>, Literary Agent, director of Sofia Literary Agency; and Giannis Pliotas<\/strong>, Marketing Director, Dioptra Publications. Moderated by Michalis Kalamaras<\/strong>, Publishing Consultant, Thinking; founder of eAnagnostis.gr.  
 
The fellows<\/strong> of the professional programme will discuss the application of effective AI practices and the way these can support more efficient, inclusive, and sustainable models in the publishing world. Speakers: Noor Van Pelt<\/strong>, Commissioning Editor, HarperCollins, Netherlands; Costel Postolache<\/strong>, CEO, Integral Publishers, Romania; and Eleni Karametaxas<\/strong>, co-CEO, Helvetiq, Switzerland. Moderation: Fatimah Abbas<\/strong>, Publishing Consultant, AI Strategist, and founder of FALA Agency.  <\/p>\n\n\n\n

Within this framework, the role of independent regional bookstores as cultural spaces will also be discussed. The way provincial bookstores function as hubs for the local community\u2014organizing events, supporting local authors, promoting the culture of reading, and creating spaces for dialogue and communication\u2014will be examined. Speakers: Evripidis Konstantinidis<\/strong>, Bookseller; Demi Koutsostamati<\/strong>, Little Bookstores; and representatives of bookstores from Northern Greece. <\/p>\n\n\n\n

Photos of the Professional Programme participants can be found HERE<\/a>.  
 
For the events within the Promotion of Reading Culture theme that underlies the entire programme of this year\u2019s TBF, a separate update will follow. <\/strong> 
 
More information and details for the 22nd TBF programme will be announced in the coming days. You can also visit the fair\u2019s website https:\/\/www.thessalonikibookfair.gr\/<\/a>, which, just like the social media managed by HFBC, will be constantly updated and enriched.  
 
The Thessaloniki International Book Fair (TBF) is organized by the Hellenic Foundation for Books and Culture (HFBC) in collaboration with TIF\u2013HELEXPO, Greek publishers, and the Municipality of Thessaloniki, with the support of the Ministry of Culture and the Region of Central Macedonia. It is co-funded by the European Regional Development Fund, within the framework of the ROP Central Macedonia 2021-2027. TBF is a member of the International Book Fairs Forum and the European Book Fairs Network ALDUS UP. <\/p>\n\n\n\n